Tyler Cowen, my new (imaginary) boyfriend and author of Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist gets it. He understands that most women want diamonds and other stuff that guys think to be stoopid. He writes "the best gifts are often those that we, as gift givers, do not ourselves value very much."
EVERYone should consider and remember it when Christmas, birthdays and anniversaries roll around. Sure, it is more fun to purchase a gift that you, yourself, would love to have but the more considerate gift is the one that you couldn't give a rat's ass about.
Tiffany key chain, Slatkin candle, sterling silver mint julep cup- WooHoo!
Rod and reel, gun case - fine, whatever.